Difference: Societal Marketing Concept & Social Marketing Concept

Difference between Societal Marketing Concept and Social Marketing Concept

The difference between Societal Marketing Concept & Social Marketing Concept is explained in the below table

Comparison of Societal Marketing Concept vs Social Marketing Concept

1) Societal marketing connects the concept of social responsibility into commercial marketing strategies.
Social marketing connects social issues to commercial marketing strategies.

2) The societal marketing concept appears when a company determines consumer needs and wants and then integrates all activities in the firm to serve needs while simultaneously enhancing societal well-being.
Social marketing is the adaptation of commercial marketing technologies to improve their welfare and that of the society of which is part.

3) Societal marketing is marketing combined with social responsibility.
social marketing uses more traditional commercial strategies to attain objectives for the more significant social good.

4) Societal marketing refers to the procedure where a company attempts to be socially responsible in the condition of goods and services that best suit the needs of its end consumers.
The objective of social marketing may not necessarily be profit-oriented, but a preemptive network against unnecessary and preventable morbidity, which concerns the individual and society adversely.

5) Societal marketing is more concerned with the marketing process in general and the marketing strategy used.
Social marketing focuses more on the result of the marketing.

Learn More:

1) Definition of Societal Marketing Concept
2) Need of Societal Marketing Concept
3) Examples of Societal Marketing Concept